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Hey, good morning.
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It's Rick Franks, uh, chiropractic Foundations.
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Thanks for being here. Thanks for listening.
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Hope, hopefully you are getting something out
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of these little podcast things that I'm doing.
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I'm just trying to share my experiences, what I've learned,
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so that you don't have to go through the same things
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that you can jump on and ride from here.
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We've got to improve. We've got to get better.
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Uh, we're not really growing as a profession,
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and that scares me, and that's why we're doing this
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so we can get this to more people
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and help more people along the way,
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especially young chiropractors in school.
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And I, I don't care if you are in school,
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thinking about going to school, getting outta school.
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I've been in this 20 years.
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There's something here that everybody can learn from.
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And, uh, that's what what I'm here for.
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So, my, my message to you today, by the way, make sure,
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and I, hopefully you've done your goal setting course,
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you're getting better at that.
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Uh, you're, you're starting to, uh, write down your goals.
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You're using the journal to put your thoughts down,
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what you're learning from there, how, how you,
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how you're advancing, how we're getting better
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so that we can get bigger.
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We all wanna be bigger. There's no doubt about that.
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We all wanna be bigger. Don't you know?
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Uh, don't you, wouldn't you love
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to see 10 more patients a day?
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Wouldn't that be great? Think about that. All right?
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That just 10. All right? But how about 50?
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Why are we limiting ourselves?
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Don't ever, ever, ever, ever limit yourself?
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Um, so, but my, my message to you is today is, uh, I had a,
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uh, someone, a student asked me, uh, a little while back,
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he said, uh, let me read this.
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He says, so, Dr. Franks, he says, tell me
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what your secret is.
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What, what was the secret of your success?
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And I had to think for a little bit just
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because I wasn't sure how I wanted to answer that,
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because there really is no secret to success.
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There are secrets
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and, alright, and that's what we go through.
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Here are the secrets that nobody wants to do
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because they're a little different than
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what they think they're supposed to be doing.
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But, uh, I, I thought for a little bit,
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and I, I came up with one thing
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that is very, very important.
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I wouldn't say it's the thing,
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but it's very, very important.
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Because every time you, you think, uh,
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okay, this is the secret.
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And then somebody who does not know that secret
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is a success also.
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So it's not the secret, but it's a secret.
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And what I want you
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to do here is just kind of think for yourself.
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I want you to take a moment and imagine, imagine this.
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Imagine coming outta school, okay?
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Uh, that didn't grant,
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uh, loans.
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Okay? So in other words, you paid for it as you went along.
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Okay? So in other words, you're pretty low on the totem pole
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as far as, uh, your finances are
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not in the greatest condition.
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Uh, you have no, uh, you know,
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other than longings, you're living out of a suitcase.
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Okay? You're coming outta school
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and you're gonna try to open your own practice right?
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Now, think of the think, think of what's gonna happen here.
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You've got no Facebook. Just imagine this.
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There's no Facebook that I could tell people who I am.
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There's no Instagram, there's no LinkedIn.
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Uh, there's no emails, okay?
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There's no computers, right? There's no computers.
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There's no way to communicate
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with people other than getting on the phone with them.
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There are laws that say you could not
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advertise in the newspaper.
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And that's back then. We had newspapers. Alright?
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You could not advertise in the newspaper.
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You could do no marketing of any kind.
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You couldn't put 'em on a billboard.
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You couldn't put anything up there, uh, anywhere
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that people could see it.
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Laws. You would be arrested if you did that.
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Imagine
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having the stigma of saying that you were a chiropractor.
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In other words, probably five out of 10 people didn't know,
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even, haven't even heard of a chiropractor,
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and the other three had
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bad thoughts about being a chiropractor.
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Can you imagine the stigma of like going to a partner,
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a party saying, and asking somebody, asking you what you do?
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You had to be very careful what you said,
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because there was no, it's not like saying, well,
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I'm, I'm an accountant.
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People say, oh, I hate accountants, or I love accountants,
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or, you know, I'm a cook.
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Oh, people either hate cooks or love cooks.
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No, people hate it.
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Either hated a chiropractor or they loved the chiropractor.
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There was no in between.
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Imagine on a scale
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of professions that we,
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that chiropractic was ranked lower than used car sales.
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I've got nothing against used car salesman.
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But back then, uh, used car salesman, we, we supplanted them
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as the least respected industry in the country.
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Imagine the largest
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organization other than a chur than than the churches.
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Uh, the a MA having an active plan out there
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to destroy you, to destroy the chiropractic profession,
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having an active plan for that to happen.
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And you are, you are being asked to attend a meeting
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and meetings that you would go with chiropractors
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to determine how we were gonna change our name, uh,
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if this active plan played out.
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That's what I, that's where I started.
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That's how we started back then.
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This was back in the seventies, uh,
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late seventies, okay?
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So we, it wasn't, you know, I tell people today, it's like
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people would give us the snarly.
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Look, if we told 'em back then, you know, uh,
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that we were chiropractors today,
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it's who's your chiropractor?
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What a difference. You know, back then,
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nine outta 10 people, new patients that would come in,
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had never been to a chiropractor before.
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We were their last hope.
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Nowadays, six outta 10 have already been to a chiropractor,
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and you're the second or third one that they're going to.
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Life has changed. A lot of things have changed.
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But imagine having no way to get out
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who you were and what you did.
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What did you have to do?
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What did I have to do to get out there?
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In fact, I joined a group of, uh, chiropractors.
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Uh, uh, I went to associate
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and I was with six other chiropractors in two
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buildings, okay?
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Uh, so it wasn't like they were pouring in to see me.
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They were coming to see the people
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that had been there for a while.
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What did I do? What did I have to do?
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And there were two things that I remember very distinctly is
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that I had bought into the message.
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I had bought into chiropractic, 100%.
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So I was there, my full head and heart were into it.
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And I sold a lot of people on me.
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Not necessarily on chiropractic, but on me.
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But the other part of that is I learned how to communicate.
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I learned how to speak the language.
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I learned how to tell people what chiropractic was.
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In five seconds, people got a ten second attention span.
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You go over 10 seconds with 'em, you, you've lost them.
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But if you could tell 'em what you do in five to 10 seconds
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with all your heart, all your head, all your heart,
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all your being, it just might bite you.
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And that's what I did. And I built a practice.
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My first day of practice ever.
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I saw two patients in 12 hours. No, I didn't spend one hour.
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I didn't spend six hours with each patient, right?
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I acted as if I took care of 'em the same way.
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But I started talking. I learned how to communicate.
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I learned how to tell them the chiropractic story, learned
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how to tell them the message over a period
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of time, not all at once.
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And they started bringing people in.
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They started bringing it.
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And we were, as a matter of fact, I forgot
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to even even tell you this, uh,
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our office was referral only.
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Can you imagine that referral?
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Only, they only, they had to tell us,
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they had to tell the front desk.
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We refer them in so that the,
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the front desk could refer them to the rightful doctors.
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So no walk-ins was referral only.
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I was up against the wall and I didn't even know it.
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But you know what? I didn't care. 'cause I was learning.
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I was getting better every day.
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I was going to make it myself a success.
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I knew where I was going. I knew what I wanted to do.
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I knew why I was in this place.
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And that's because of the teaching.
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Because I was going to learn.
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I was not trying to get in there
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just to make a bunch of money.
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Like, and, and, and, and, and pay off my school loans. Okay?
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I wasn't there to do that. I was there for a bigger reason,
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to get better, become better so that I could go out
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and have 20 years of
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practice under my belt in the first two years.
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And that's what happened. But that's a different story too.
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My point is, there's two things you gotta do.
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You have to get, you have to buy into what we're doing.
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You have to, however you wanna do it with science,
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with philosophy, whatever you want to do.
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You gotta learn how to communicate.
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You gotta learn how to speak the language so
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that people understand you, so that people buy into you
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and they'll come to you, okay?
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They'll come to you. They come to you
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because they believe in you.
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And once they believe in you,
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that's when you start educating them.
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And over time, they become under standards of
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what chiropractic is.
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So if you leave, they're still gonna
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keep coming and getting adjusted.
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Okay? That's what it's about. They don't come 'cause of you.
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You don't want 'em coming, 'cause you, you want 'em coming
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'cause they understand chiropractic.
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So my point was to the student was now, it, it had nothing
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to do with the latest gimmicks, the latest, uh, you know,
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things that are out there that you can use,
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that you could sell in addition and all that kind of stuff,
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and all the vitamins and everything
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that, that's how you make it.
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No, it gets down to chiropractic being in you
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and you're ability to communicate that to the pa patient.
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You do that and you're on your way. You're on your way.
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So that's my lesson for today.
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Make sure you go to your journal, write down
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what you're thinking about this.
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Write down what, all right, how well can I communicate this?
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In other words, if somebody came up to me
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and asked me, so you're a chiropractor.
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What's a chiropractor do? Could you answer
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that in five or 10 seconds?
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And could you carry on the conversation from that point
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and get them to want to come and see you?
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That's the secret. And that's
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what we teach here at Chiropractic Foundations.
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Join us, join us, and we'll show you how to do that.
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Join us. We'll show you how to do it the right way,
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the chiropractic way.
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It's so simple. It's so fun
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To just be a chiropractor.
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It, it's, and, and it, to be able to spread the word
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and change lives and see lots of people and,
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and people come to you,
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they're knocking on the doors waiting for you
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to open the doors so they could come in and see you.
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When we walk into the front door in the mornings,
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there's like 10 people out there waiting for us.
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That's what you want and that's what you can get here,
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chiropractic foundations.
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So get to your journal, write down your thoughts on today.
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I love it. Appreciate you. Keep on doing this. Join us.
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Come on, join the crowd in, learn how
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to become a chiropractor.
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Okay? Thanks a lot. Have a great day.
